Two people, both close to the work.

Jacob is a working coach. He ran his practice on five tools that never talked to each other: a sales CRM, a booking app, a notes doc, an invoices doc, and spreadsheets for hours and payments.

So he taught himself to build, made CoachTide to replace them, and still runs his own practice on it every day.

Fair warning: if you suggest a feature on a call, there's a real chance he starts building it before you hang up.

Menno spent his career marketing software for companies in Canada and the Netherlands, from websites and campaigns to brand and events. Now he spends his days talking with coaches about how they really run their practice, and brings what he hears back to Jacob. He lives on Vancouver Island.

He helped launch booking and scheduling software in Victoria back in 2003, before anyone called it SaaS. More than twenty years later, he's back where he started, this time with software he hopes no coach will want to do without.